PR Made Easy
Did you know there are free resources to help you get press coverage?
Facebook and Twitter often are enough to generate publicity for your
special events, sales and community activities. But sometimes,
traditional media coverage can provide the extra excitement you need to
drum up traffic and sales.
The Price Is Right — Or Is It?
In the thrifty age of Groupon, Living Social and Buy-One-Get-One deals,
you may feel compelled to slash prices to get sales. But doing so puts
you at risk for creating a demand “your business can’t possibly meet,”
warns Lisa Girard in an article for Entrepreneur.
 Best In Show: It's About More Than Just a Pretty Face
Wondering what the best buds are this year?
They’ll be on display, along with all of the entries in the SAF
Outstanding Varieties Competition, at SAF Palm Springs 2011,
Sept. 14-17 in Rancho Mirage, Calif.
Florists for Change Seeks to Form New
Network
Florists from about 100 shops across the country, who attended the Aug.
17 Florists for Change meeting in Las Vegas, agreed to pursue a
two-track course of action in their attempt to improve profitability for
retailers.
 Have Supermarket Floral Sales Peaked?
The steady growth in floral department sales at supermarkets over the
past six years faltered in 2009, according to a recent report from the
Food Marketing Institute (FMI). FMI reported that sales fell to $786.35
million in 2009, down .5 percent from $790.30 in 2008.
Quake Rattles Nerves, But Causes Little Harm
Not one to miss a marketing opportunity, Philadelphia florist Chris
Drummond, AAF, took a cue from Mother Nature (with a little help from
songwriter Carol King) and posted a clever promotion within an hour
after a 5.8 magnitude earthquake struck the East coast yesterday
afternoon.
Protect Yourself Against Severe Weather This spring, more than 1,000 tornadoes pummeled the U.S., killing hundreds and destroying homes and businesses in towns in Alabama, North Carolina and Missouri. Now, we're in the midst of hurricane season, which always poses the potential for catastrophic destruction. Do you know how to prepare for a severe weather event? |
